Everything a company does, whether
it is small or big, whether it is planned or not,
and whether it is under your control or not, affects
its reputation. In today's competitive environment,
companies are paying closer attention to their
reputations. A company's reputation is its most
important intangible asset. Your reputation plays
a primary role in decisions your stakeholders
make every day.
Learning about how your stakeholders
perceive your company and what your corporate
reputation by their side is, and making your strategic
planning accordingly, is of vital importance in
the business world that is getting more global
and competitive every day.
Companies that know their stakeholders'
perceptions of them tend to do best at anticipating
(rather than being surprised by) the supportive
behaviors of these same groups.
What advantages will a positive
corporate reputation will provide?
Your customers will
tolerate higher costs for your services and
goods
Your customers will
recommend your services and goods to other people
Your employees will
be better motivated for your company's success/
Higher productivity rates will be achieved
Your company will be
a focus of attraction for highly qualified professionals
Your company will become
an attractive alternative for investment
Your company will be
affected less from any economic crisis compared
to those having a lower level of corporate reputation
Your company will have
a profit greater than the sector average
Your providers will
behave with good will and will offer better
conditions
You will get more support
from the government for your projects or programs
