Having a broad experience in advertising and marketing communications researches, Stratejik Fokus carries out

• Copy Test
• Pre-Test & Post-Test
• Ad awareness
• Ad follow-up researches
• Concept development and effectiveness researches for promotional/ marketing materials

and provides assistance to its customers in determining what actions to take, with the help of data recruited from the measurements on

• Effectiveness of advertising and communication campaigns
• Which channels are more effective for advertising and communication campaigns
• Which concepts are to be preferred and which messages to be emphasized in advertising and communication campaigns
• Which messages are remembered by the target audience from the advertising and communication campaigns realized
• How the advertising and communication campaigns realized affect brand awareness and brand image
• Persuasion power of the advertising and communication campaigns on the target audience