Established in 1999 by experienced research professionals of the market research sector, Stratejik Fokus is still a young company, with a superbly capable team;

• whose principle is perfection in research processes,
  
• which takes as the basic criterion for success in all research projects, the maximum possible added value to the client,
  
• and possesses the skills to utilize advanced research technologies, thus serving highly esteemed establishments, each one among the leading companies of their respective sectors.

Stratejik Fokus is highly conscious of the fact that its customers expect a lot more than just collecting/supplying data from a company offering market research services. We have set our goal to achieving much higher added value.

Adapting the principle of supplying research services also including the added value of consulting in all the projects it carries out, Stratejik Fokus does a lot more than providing highly reliable data based on a proper method and sampling, a solid field work and scientific research process.

In addition, we aim to supply information in the quality of foresight, in order to shed light on the future of the market, and especially to new consumer expectations. Stratejik Fokus believes that market research involves the art of problem solving in addition to being a discipline based on the science of research.

Ensuring that this synthesis is reflected onto all the phases of the research, all the way from design to analysis and reporting, Stratejik Fokus offers creative and problem focused solution paths to its customers, rather than obsolete, cliché approaches.

Stratejik Fokus is a member of ESOMAR (European Society for Opinion and Marketing Research), AMA (American Marketing Association), QRCA (Qualitative Research Consultants Association) and Turkey Association of Marketing & Public Opinion Researchers and follows/ implements the Codes & Guidelines of Marketing and Social Research, set by these associations.